cheryl eggleston cheryl eggleston

Eight essential reflections before your pre-seed raise

At Pitchwits, we help pre-seed founders assess their investor-readiness. Take the time to reflect on each of these key eight questions to evaluate your startup’s strengths, gaps, and growth potential – so you can approach investors with clarity, confidence and a compelling case for funding.

Read More
cheryl eggleston cheryl eggleston

Investor-readiness without the theatrics: Part 2

Part 2 guides founders to avoid common startup traps – premature scaling, vanity metrics, and generic stories – by focusing on real needs and learning. Pitchwits partners with startups to sharpen your narrative and strategy, helping you build investor-ready pitches that inspire confidence and support resilient growth across all fundraising stages.

Read More
cheryl eggleston cheryl eggleston

Why curious founders beat bold ones - hypothesis vs dogma

Founders often cling to early certainty – but building a successful startup requires treating ideas as hypotheses, not dogma. At Pitchwits, we coach founders to test assumptions, measure outcomes over outputs, and model a culture where learning from failure is praised.

Read More