Capital-intensive startups in sectors like clean tech, energy, and hardware face unique fundraising challenges often overlooked by standard SaaS-focused advice. This guide highlights key differences, common pitfalls, and tailored strategies – helping founders target the right investors, set realistic milestones, and navigate complex regulatory and operational landscapes successfully.

SEIS and EIS can boost your appeal to UK investors – but they’re not the only way to raise capital in the UK, and you can approach the topic in your pitch with or without eligibility. This guide breaks down how to leverage your eligibility (or navigate around it), with practical tactics and support from Pitchwits.

Many founders fall into the cargo cult trap – mimicking startup signals and chasing investor optics instead of focusing on real progress and unique business needs. This leads to generic pitches, misaligned metrics, and lost confidence. The Pitchwits team helps you identify the cargo cult risks in your business.